Digital marketing, or online marketing, refers to all marketing efforts that are carried out on the Internet. Companies use several digital channels to connect with current and potential customers. Content marketing, SEO, email marketing, social media, and influencer marketing are some of the most effective digital channels to help you achieve more with your marketing. Let's explore these 12 digital channels in detail. Content marketing is the strategic planning, creation, publication and distribution of valuable content for your target audience.
Unlike ads, which interrupt the person to try to sell something, content marketing offers VALUE throughout the customer journey. A well-thought-out content marketing strategy has a lot of benefits. It is effective at the top, middle and bottom of the funnel (TOFU, MOFU and BOFU). In addition, high-quality content complements other digital marketing channels, such as SEO, email marketing, social media, and influencer marketing.
The result is stronger overall marketing that guarantees a higher ROI for each piece of content. Once you've compiled your email lists, you can segment them into different categories. You might have a VIP list, a list that includes only qualified leads, a list that includes audience members in a specific geographical location, a list for those who responded to your last offer, and so on. From there, set up personalized email marketing campaigns for the selected email list. Email marketing allows you to tailor your message to a specific audience at a specific time. Companies use social media marketing to build brand awareness, improve branding, increase audience engagement and foster relationships.
Paid ads are useful when you need to see immediate results. While content marketing and SEO can take time, paid media campaigns can be launched quickly. With this in mind, PPC is a good option for launching a new product or a short-term campaign. It's also useful for testing, since you can quickly validate ideas. Mercedes Benz wanted to be younger.
To do this, they knew that they needed to capture the attention of a younger demographic group. They chose Instagram as their social media platform. Why? Because approximately 31% of Instagram's global audiences are between 25 and 34 years old. Mobile devices account for 58% of the consumer device market share. There are 4.67 billion mobile Internet users around the world.
Users spend 24 hours a month on the YouTube mobile app. Now more people are getting information from smartphones than ever before. Your website is an ideal channel for your content marketing campaigns. Through blog posts and announcements, you can provide current and potential customers with valuable and relevant content to help them solve their problems. Because websites have multimedia capabilities, you can easily distribute different types of content, from articles to infographics and even videos. It's difficult to unbench email as a channel that offers a medium to high ROI for your company because it allows you to apply the latest trends in content marketing such as personalization and automation without affecting your budget.
Uber Email's Halloween marketing email also has the capacity to support other marketing objectives. Social media marketing is on this list for some very valuable reasons but it's not just about social media users reaching the 4.48 billion mark. From being a channel that people use to establish personal connections, social networks have evolved into something greater than they were originally imagined to be. You must invest time in cultivating relationships with your target market while trying to understand the needs and interests of your buyers. Ultimately, this can help you generate highly qualified leads on LinkedIn, Twitter or Facebook which represent 80%, 13%, and 7% of qualified B2B leads respectively. PPC results get 150% more conversions than organic visitors so it could represent a win-win situation for their marketing campaigns. The number of mobile phone users is increasing day by day and this trend is expected to continue in the coming years so it only makes sense to offer promotional content to mobile device users.
Conclusion
These 12 digital channels are essential for any online business looking to increase their reach and visibility online. Content marketing is an effective way to reach potential customers at all stages of the funnel while email and social media can help nurture relationships with existing customers.Paid search can be used for quick results while mobile devices should not be overlooked when it comes to reaching potential customers.
